HDFC Bank

To help in the fight against COVID-19, HDFC Bank came up with a simple, yet bold solution. We are placing our logo on the ground as a marker for people to follow social distancing at essential stores. For us, no brand is bigger than the society it operates in. Watch this video to know more. #SafetyGrid #HDFCBankOutreach #IndiaFightsCoronavirus #StayHomeIndia #SocialDistancing #SafetyGrid #HDFCBankOutreach #IndiaFightsCoronavirus #StayHomeIndia #SocialDistancing

To ensure that people maintain social distancing and to help the country fight COVID, HDFC Bank, being a brand associated with trust and safety, has come up with a unique idea of ‘The Safety Grid’. #SocialDistancing #SafetyGrid #stayhome #indiafightscorona #stayhealthy

To ensure that people maintain social distancing and to help the country fight COVID, HDFC Bank, being a brand associated with trust and safety, has come up with an unique idea of ‘The Safety Grid’. #SocialDistancing #SafetyGrid

HDFC Bank launches the Safety Grid campaign (conceptualized by Leo Burnett India) to encourage and reinforce social distancing during Lockdown 2.0. Using the outer grid of our logo, we have created physical markers on the ground to help people maintain social distance while waiting in a queue for essentials. Each grid will be placed at an optimal WHO prescribed distance of 1 meter from each other. The Safety Grid campaign has been implemented so far in #Kolkata, #Mumbai, #Delhi, #Bengaluru, #Hyderabad, #Pune, #Chandigarh and #Bhubaneswar at 1,750 essential services stores. It will soon be taken to over 4,000 essential services stores across 8 cities. More on the practical implementation of the #SafetyGrid for social distancing; in conversation with Mr Ravi Santhanam, Chief Marketing Officer, HDFC Bank & Mr Rajdeepak Das, MD - India and Chief Creative Officer, Leo BurnettSouth Asia. #SafetyGrid #IndiaFightsCorona #StaySafe #SocialDistancing #Kolkata #Mumbai #Delhi #Bengaluru #Hyderabad #Pune #Chandigarh #Bhubaneswar #SafetyGrid #IndiaFightsCorona #StaySafe #SocialDistancing